Are You Doing What it Takes to Get Noticed?

Hiring methods have forever changed. In the past 10 years, the internet has revolutionized the way we look for jobs as well as the way employers go about hiring. This became even more evident to me recently when I took on a new job seeker client; she’d had zero experience in using the Internet to find work.  She had been in her previous position for the last 13 years and suddenly was out of a job because the small company she worked for was going under. She didn’t have an electronic version of her resume; only a paper one. She had never used a job board or even craigslist, let alone built a LinkedIn profile. She felt like a fish out of water.

It’s an all too familiar story, really. Many casualties of this recession have been long term employees of small businesses who suddenly find themselves without a job and without a clue about how to find a new one. Does this sound like you? You might be wondering, “where do I begin?” You might also be surprised when I tell you that job boards should not be your focus. Of course, they should be included in your job search efforts but they should not be the only sites you rely upon nor should they be where you spend most of your job search efforts.

First, let me tell you about 3 things that you MUST do/have before you start your job search:

1. You MUST have a resume. If you can afford to pay a professional, then I’d advise you to do so. If you cannot, then there are a plethora of available resources to help you but you have to invest the time in getting it done or you are simply extending your unemployment. Make sure you have it stored on someplace other than just on your home computer. A CD is great but you should also keep a copy in gmail, yahoo or other free email account so that you can pull it up from anywhere. You never know when you might need it!
2. Get a LinkedIn profile. This is just as important as having a resume. LinkedIn is the number one “go to” site for recruiters when they are looking for potential candidates. Not to mention, it’s a great place to make connections and network with other professionals in your line of work. Building your profile should be fairly self explanatory, as LinkedIn does a great job indicating how complete your profile is and what needs a finishing touch. If you aren’t sure how one should look, search profiles of other professionals in your industry. Find one that is complete and review it carefully. There are a lot of things you can include on your LinkedIn profile now such as blogs and tweets.
3. Get a Twitter profile. Stop saying, “I don’t Twitter.” Stop saying, “I don’t get Twitter.” If you want to be noticed, this is a MUST HAVE tool.  If you don’t get it, then read Twitter Tips. Then go build your profile and don’t flake out. Santa is watching and so is God. They will know if you skip this step.

Now that you have a resume, a LinkedIn and a Twitter profile, you’re ready to start! Here’s what to do next:

1. ENGAGE. Here is the hard part. Most are afraid to jump in and start networking but you can’t be. Start with friends and family if that helps – connect with them on these platforms and let them know that you are actively job searching. Ask for leads. Don’t be afraid to tell anyone that you are out of work – this is NOTHING TO BE ASHAMED OF. Not telling people isn’t going to help you and they will still know you are unemployed eventually.
2. Get INVOLVED! LinkedIn has thousands of groups and you should be a part of them! Search the groups on LinkedIn for keywords in your industry. These groups will lead you to others in your line of work that you can network with. In addition, there are job search groups that can help with additional tips and guidance. Make sure you continue to stay involved once you start! If you want people to take you seriously, this is the key. Besides, if you aren’t involved you won’t be on top of your game. Consistently staying involved is more likely to net more leads and connections.
3. Get out from behind the computer. Yes, you read that correctly. This was the advice that worked like a charm for my most recent client. Visit every temp and employment agency that you can.  Don’t rule out temporary work because full time work can often be found through them. That doesn’t mean send them all your resume by email. I mean shower, get dressed like you’re going to interview, get in your car (or on the subway, bus, train, whatever!) and beat feet. People don’t generally ignore you in person like they might be tempted to do through email. Make sure you bring paper copies of your resume as well as a CD with a Word Doc version of your resume on it.
4. Review these tips as often as necessary and ask yourself, “Am I doing what it takes to get noticed?”

The most important thing to remember is to be kind to yourself. Job searching is a tough task for anyone and it can wear you down. Try to follow as normal a routine as you can. Maintain your Monday through Friday schedule; get up early and go to bed at a reasonable hour. Although your job search should be a full time job, you should still be taking time off. Weekends are a great time to recharge and doing so will help you remain sharp.

Do you have additional tips to share on how to get noticed in today’s work force? Please feel free to share them with us!

Twitter Tips

If you’re new to Twitter, you might not know that there’s an etiquette to it. If you’re one of those that say, “I don’t get Twitter”, then pay attention.  In this world of social online connections, Twitter is a crucial method of communication between job seekers and potential employers and vice versa.

That being said, I’m going to give you some Twitter Tips to guide you on your path to understanding Twitter and making it useful for you.

1. Sign up. This might sound basic but I want to be sure I’m specific so I don’t lose anyone. When you sign up, it’s important to choose an appropriate user name. You want one that identifies you but doesn’t use up too many characters. This is to allow people to “re-tweet” things you say without your username using up too many of those 140 characters. (I’ll explain re-tweet later on in this article)
2. Complete your profile. A complete profile will contain your name, a nice close-up picture, your location and a short bio and a link. This link can be whatever you want it to be – your LinkedIn profile, your blog, your facebook page – whatever. Just make sure that the link you include is an appropriate representation of yourself. Remember, employers use social media too. I recommend using city, state for your location. This makes it easier for locals to find you.
3. Set your preferences. Do not protect your tweets. This is pointless unless you’re only using Twitter to talk to your 5 personal friends in real life. Twitter is a social tool. It’s meant to be used as such. On the mobile tab, you can activate your Twitter account on your mobile phone. This is useful so that you can route direct messages, or messages from certain people to your cell phone as text messages. That way when you’re not on Twitter you can still get that important message. You can also set time preferences, such as “only receive updates between 7 am and 11 pm” or whatever time frame works for you.
4. Find people to follow. This is the key to engaging on Twitter. In order to have conversations with people, or find a way to network with people you don’t know, you have to start by following them. First, decide who you are interested in following. It might be local people, other people in your industry or line of work, others with common personal interests, etc. Of course, you can start by following people you know, too! Often, people we know are a great source for finding other interesting people to follow. Find out who your friends or colleagues are following and go from there.
5. Be patient. Rome wasn’t built in a day and neither was a Twitter network. Networking takes time and patience. It also takes involvement, so the less active you are the longer it will take. Keep that in mind. The more people you follow the more opportunities you will find to engage others and begin relationships. Quality of followers is more important than quantity.
6. Be aware! Like anywhere else on the internet, there are bots, scammers and viruses roaming on Twitter. If you get an odd direct message from someone asking you to click on a link – don’t do it. Reply and ask them what it’s about or if it’s legitimate. Sometimes these messages even seemingly come from those you know well – but don’t be fooled. Chances are, that person’s account has been compromised by a hacker. Err on the side of caution.
7. Don’t say anything on Twitter that you wouldn’t say out loud to a room full of people. Self explanatory, no?
8. Re-tweet when you can. A re-tweet is forwarding of someone’s tweet to your followers. If you like something someone has said, or like an article they tweeted, you can re-tweet it. This is a sign of endorsement by you and complimentary to the person you re-tweeted. This is often seen as a sign of endorsement of that tweeter and their content. If you want people to notice you, re-tweet them. It’s the highest form of flatter on Twitter and will get people looking at your profile – and hopefully, following you!
9. @ or Direct Message - If it’s something you wouldn’t say to someone in front of other people, then save it for a Direct Message. If the person you want to send the direct message to isn’t following you though, you won’t be able to send it to them. In such case, you can send an @ reply to that person asking them to follow you so that you can DM. @ replies are public, Direct Messages are not.
10. “What do I talk about?” This is the most asked question and it’s something I cannot answer for you. For each person the answer to this is different. However, consider what you’re using Twitter for. For most, you will want to present a professional image, but Twitter is also the place to let your personal side show. People are interested in who you are, not just what you do. Sharing things about yourself, your profession, industry related articles, funny things, technology news, etc. Just remember that what you tweet about will determine who finds you/follows you!

Do you have more tips to add to this list? Have you learned through your own trial and error what works? Please share!